Godiva has launched its new limited-edition Belgian Heritage Collection, an assortment of Belgian chocolates and confections never before sold in the U.S.
To celebrate the newest UAE location, Godiva hosted a VIP event with one of its own chef chocolatiers, Ilse Wilmots, and newly appointed president of Godiva, Steve Lesnard.
Marketing effort designed to draw attention to brand’s newfound accessibility.
May 11, 2022
GODIVA has launched the global “GODIVA is Chocolate” marketing campaign, celebrating GODIVA's growth beyond its gifting roots to become a more accessible brand.
Candy Industry recently spoke with John Galloway, CM&IO and interim president of the Americas, GODIVA, about how its retail strategy influenced its approach to Valentine’s Day, its activation in New York City, and its expectations for the season.
Portfolio includes premium and casual gifting products.
January 24, 2022
GODIVA has released a variety of chocolates to celebrate all kinds of love — from lovebirds to loved ones, best friends to beloved co-workers — this Valentine's Day.
GODIVA's four new partners join other prestigious brands in its North America licensing portfolio, which includes General Mills, The Cheesecake Factory and Jessica Pastries.