This week's Fun Friday includes snacking insights from 84.51°, free DoubleTree cookies on August 4, the most popular Dairy Queen Blizzards by state, and General Mills' new Jason and Travis Kelce cereal.

This week's Fun Friday takes a look at how consumers' snacks correlate with their TV preferences, plus "bread babies" (swaddles) from Sourhouse, the most popular ballpark foods in every state, and more.

84.51°, the retail data science, insights, and media company found that 57% of Easter basket item purchases are impulse, with the shopper deciding what to buy while shopping.

84.51°’s latest research on shoppers’ brand loyalty attitudes and behaviors shows that a higher percentage of customers say loyalty is on the rise.

Consumers still want snacks and baked goods to fortify them, though according to data science and insights firm 84.51°, their interests in such products are evolving.

To learn how rising prices are affecting consumers' grocery planning, 84.51° polled shoppers about their buying intentions.

To learn how rising prices are affecting consumers' grocery planning, 84.51° polled shoppers about their buying intentions.