Crumbl has announced plans to open its newest location in the heart of Toronto, at 422 Front St. W. within The Well. 

This week's Fun Friday includes a Biena product cameo on Netflix, Crumbl fraud in Australia, Werther's multi-pocketed jeans, Hershey's "Choose Both" trick-or-treat hack, and Welch's Fruit Snacks helping consumers be the "full size house" this Halloween.

Consumers can visit Crumbl from September 23–28 for a new mini cake plus deals and contests.

To celebrate the release of Beetlejuice Beetlejuice, Crumbl is releasing a new dessert, as well as hosting an Instagram-only giveaway that will offer one lucky winner an unforgettable Warner Bros. Studio Tour experience in Burbank, CA.

Products range from a Fritos x Twisters partnership, to a Claussen x Baked by Melissa pickle cupcakes collaboration, to Cheetos Pretzel Bites from Pretzelmaker.

This week's Fun Friday includes two news items from Crumbl, a Clif Bar partnership with nonprofit Kaboom!, a "vegan" baker trying to pass off Dunkin's baked goods as her own, and a beer partnership from Goetze's Candy Co.

The downsized version of the baked treats is being upgraded from once a week.

Crumbl's Strawberry Shortcake features a double-stacked vanilla shortcake layered with fresh whipped cream and housemade strawberry jam.

This week's Crumbl lineup includes Butter Cake, Chocolate Covered Pretzel Pie, Lemon Cupcake, Honey Bun, PB&J, and Semi-Sweet Chocolate Chunk.

The inspiration behind the partnership came from WK Kellogg Co's commitment to providing consumers with innovative flavor experiences in the cereal aisle.