This week's Fun Friday includes Velveeta's new hair dye, a scholarship for HBCU students by Sour Patch Kids, Planters searching for its next "Peanutters" class, "Pizza for Procrastinators," and more.

Now that the pandemic is receding, the snack bar category has been increasing in sales. That makes sense; people are on the go more often than before (back to the office, taking road trips, etc.), and a snack bar fits the bill when consumers want a quick and/or healthy snack to stash in a purse or glove compartment.

An expert from the candy and snack giant offers BFY insights and advice for producers.

FULFIL, the Ireland-based snack bar brand, is excited to introduce its popular vitamin & protein bars to the North American market via ONE Brands.