E-commerce gifting brand Edible is putting cookie retailers to the test by introducing a brand-new cookie collection.

The collaboration combines M&M's Minis hardshell candies with Edible's fruit arrangements and baked goods platters. 

Deal marks first time Edible has collaborate with another brand on a full product integration.

Edible, the world’s largest franchisor of fresh fruit arrangements and other treats, is expanding its portfolio further into the baked goods category with the launch of Edible Bakeshop.

Edible Arrangements, known for creating fresh-cut fruit arrangements for order, has expanded into the boxed chocolate market with its newest brand, Edible Chocolate.