Skittles has created an interactive campaign that takes the brand’s landmark playful spirit to new heights by requiring consumers to sign a legitimate legal document before trying Skittles Pop'd.
We recently touched base with a representative from Mondelēz International about the rising trend of gummy candy, as well as Swedish Fish's consistent growth and plans for continued innovation into 2025.
Seeing advertising in any industry is inevitable—but what I find interesting is that some candy and snack companies don't run ads as often as you may think.