While pumpkin has long reigned supreme among fall flavors, a nationwide consumer survey conducted by System1, The Creative Effectiveness Platform, finds that winter flavor preferences are increasingly diverse.
Some of Ferrero's new confectionery items for this year's holidays include Crunch Medallion, assorted chocolate minis, and a Kinder Holiday Mix Countdown Calendar.
The report found that 64% of total chocolate and candy sales are attributed to the big four seasons—Valentine’s Day, Easter, Halloween, and the winter holidays.