Now that the pandemic is receding, the snack bar category has been increasing in sales. That makes sense; people are on the go more often than before (back to the office, taking road trips, etc.), and a snack bar fits the bill when consumers want a quick and/or healthy snack to stash in a purse or glove compartment.

Lenny & Larry’s, originators of the protein cookie, is bringing back its fan-favorite The Complete Cookie Strawberry Shortcake, after it sold out in less than 3 weeks last year.

Several producers got in on the fun this year with silly snack and bakery product news.

The new Banana Chocolate Chip flavor features a subtle banana bread flavor with chocolate chips.

Protein cookie company releases addition to the Complete Cookie lineup for a limited time.

Brand's new product includes dairy and plant protein, as well as probiotics to support immune health.

Strawberry Shortcake flavor takes the crown in the Lenny & Larry's Summer Snackin' Vote Off contest.

Lenny & Larry’s have released The BOSS! Immunity Bar, a protein bar powered by 18g of dairy, plant protein, and probiotics. 

The brand’s new product is a better-for-you breakfast bar with protein and probiotics for immune support.

Lenny & Larry’s is bringing back its cookie competition just in time for summer adventures.