While SkinnyPop popcorn’s brand equity continues to resonate with ready-to-eat (RTE) consumers, research has shown that spicy, bold flavors are undeveloped in the RTE category compared to total salty snacks but are leading growth.
Popcorn is a quintessential American snack—whether you’re eating it at the movie theater or in the comfort of your own home, it makes for a classic combination with movie- and TV-watching, or sharing with family and friends.