Breakfast Products

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Available in Fruity and Cocoa flavors, Pebbles Waffles are a fun, easy way for consumers to enjoy cereal in waffle form.

Cereal company delivers good news for parents this summer, while reminding them of the wholesome goodness they grew up on with classics like Cinnamon Toast Crunch, Lucky Charms, and Cheerios.

The new, gluten-free cereal with a touch of real honey is made without nuts.

Arcadia Biosciences, Inc. announced it is expanding its better-for-you, fiber-forward brand, GoodWheat, with the upcoming launch of GoodWheat Quikcakes and GoodWheat Pancake & Waffle Mixes.

Football pros, brothers J.J. and T.J. Watt exemplify greatness on the field and in the community, and represent the first time the brand has highlighted brothers together on the box as Wheaties Champions

The recall was initiated after it was discovered that wheat-containing product was distributed in packaging that did not reveal the presence of wheat.

After a successful debut of the IHOP “Choco-Pancake” at a local Houston location last summer, the brand is bringing Pancake Tacos to the table nationwide, a first in the family dining space.

In collaboration with Fred Rogers Productions and featuring Daniel Tiger and friends, Ready.Set. Food! will become the only brand to offer a complete line of children's food with top allergens pre-mixed inside.

The breakfast category, including French toast, pancakes, waffles, breakfast sandwiches, and more, overall experienced growth from the past year, with some interesting new innovations released.

MadeGood Mornings Soft Baked Oat Bars are hitting U.S. shelves this month.