General Mills reveals two vanilla-forward cereals The cereals will retail for $4.88–$6.88 at select retailers nationwide. Liz Parker June 11, 2024 Vanilla Chex is returning to shelves, and Birthday Cake Loaded is a new product.Read More
Yogurt-based mixes show the lighter side of breakfast Heavenly Waffles aims to give morning meals tastier BFY options. Jenni Spinner June 1, 2024 Heavenly Waffles aims to give morning meals tastier BFY options.Read More
Three Wishes introduces grain-free granolas The cereals incorporate nuts, seeds, monk fruit, and other BFY-leaning ingredients. Jenni Spinner May 28, 2024 The cereals incorporate nuts, seeds, monk fruit and other BFY-leaning ingredients.Read More
Post Consumer Brands launches summer cereal lineup The products include limited-edition versions of its popular cereal brands. Jenni Spinner May 23, 2024 The products include limited-edition versions of its popular cereal brands.Read More
Eggo debuts protein-packed waffles, custom sneakers The new waffles contain 10 grams of protein per serving. Liz Parker May 17, 2024 New Eggo Fully Loaded Waffles inspired Eggo's collab with The Surgeon to drop the first-ever Eggo Fully Loaded Kicks in two colorways: Chocolate Chip Brownie and Strawberry Delight.Read More
Reese's Puffs releases new Dragon Ball Z cereal Fans can find the cereal on the brand's website and in stores on May 9. Liz Parker May 8, 2024 Consumers can tilt the box from side to side to see Goku go Super Saiyan for Reese's Puffs cereal. Read More
IHOP launches new menu inspired by "IF" movie The menu items range from pancakes to a French toast sandwich. Liz Parker May 6, 2024 IHOP’s limited-time only, IF-inspired menu is available at participating restaurants nationwide in the U.S. through June 16.Read More
Wheaties box salutes tennis legend Billie Jean King The General Mills cereal has put the 20-time Wimbledon champion on their packaging. Jenni Spinner May 3, 2024 The General Mills cereal has put the 20-time Wimbledon champion on their packaging.Read More
Nature’s Path announces first USDA Organic school-compliant cereal Two EnviroKidz cereal varieties will be offered to California school children. Jenni Spinner April 30, 2024 Two EnviroKidz cereal varieties will be offered to California school children.Read More
Heavenly Waffles releases yogurt waffle and pancake mix The brand has launched the first-ever dry yogurt base waffle/pancake mix. Liz Parker April 23, 2024 High protein and added collagen make these waffles deceivingly nutritious, bringing indulgent flavor to healthy tables.Read More