Satisfying that summer sweet tooth, Tastykake is making happy happen with an array of summer seasonal products, several of which hitting shelves for the first time.
Snack cakes have always been popular, partially due to the fact that they're so portable - pop one in your purse or in the car, and you've got an "on-the-go" snack. The category continues to grow, with different flavors and trends emerging each year.
Despite better-for-you and health trends transforming essentially every food and beverage category, the indulgent bakery snack market, including snack cakes, pastries, doughnuts, and muffins, is generally faring well.
Bakery snacks saw a relatively flat year per IRI, Chicago, with 0.16 percent growth to $3.4 billion. Grupo Bimbo far outperformed the category average, though, with growth of 14.48 percent to $249.4 million.
Drake's Devil Dogs are an original: two classic, fun-shaped Devils Food cakes, sandwiched around an abundance of rich, Drake's vanilla-flavored creme, first introduced in 1926.
Bakery snacks like snack cakes have always been an indulgent category. And even as nutritionally improved products continue to trend-forward in other industry categories, snack cake sales don’t waver.