The company expects to close on the purchase of VSI, the largest European producer nutrition, diet and functional bars, and Post Holdings’ Idaho nutritional supplement bar production facility, in September.
As better-for-you sentiments integrate themselves into the snack and bakery landscape, manufacturers have begun to offer more downsized options that make portion control easier to grasp.
Consumer demand for nutritional bars continues to climb. Success for this flourishing category going forward will rely on manufacturers’ continued understanding of trends driving sales.