Though breakfast is considered the most important meal of the day, you wouldn’t know it by the way many people bypass it. Now, it’s becoming easier to eat on-the-run as more bakers and breakfast food manufacturers add grab-and-go products to their offerings.
Serving a society that’s increasingly obsessed with ingredients has led the snack bar industry to embrace more healthful, functional products for unique subgroups.
Minneapolis-based General Mills says that, since 2005, it has improved the health profile of 73% of its U.S. Retail sales volume. The company’s Baking and Snack platforms include such brands as Betty Crocker, Fiber One, Food Should Taste Good, Lärabar and Pillsbury.