Due to the success of Little Debbie Zebra Cakes, McKee Foods has introduced three products that combine the visual identity of the Zebra brand with the classic tastes of Little Debbie Brownies, Cake Rolls and Nutty Bars.
With the consistent growth of the snack bar category over the past few years, the Almond Board of California wanted to better understand consumer usage, consumption and perceptions of various types of bars.
Though niche customization represents the new frontier for bar manufacturers, select ingredients still appeal to a wide segment of bar-buying consumers.