Millennials tend to gravitate towards new or fruity gum and mints flavors, such as lemon or lemonade, whereas other age groups continue to enjoy classic mint flavors.
New seasonal offerings include Butterfinger, Crunch, 100 Grand, and more.
January 23, 2023
Love and spring are in the air with new shapes, festive colors and fan-favorite confections from Ferrero Rocher, Nutella, Kinder Joy, Butterfinger, Mother's Cookies, and more.
Brand to retain market gum business across Latin America, Asia, Middle East, Africa.
December 21, 2022
The sale includes manufacturing facilities in Rockford, IL and Skarbimierz, Poland and the gum brands Trident, Dentyne, Stimorol, Hollywood, V6, Chiclets, Bubbaloo, and Bubblicious in the U.S., Canada, and Europe.
Study of 1,004 U.S. adults conducted by KRC Research.
November 11, 2022
Extrasurveyed adults spanning Gen Z to Boomers, exposing the most awkward holiday moments with a consumer call-to-action of "Chew It Before You Do It."
Check out the winners of the 2022 Buyer's Choice Awards and the products we loved at ECRM's Everyday and Summer Seasonal Candy Planning session, held Aug. 28-Sept. 1 in San Diego.
Gum manufacturers say focusing on innovation and amping up marketing efforts have helped the category correct course after two difficult years during the COVID-19 pandemic.