Euromonitor International offers insight into the current candy marketplace
October 1, 2012
Confectionery sales in the United States continued to do fairly well overall in 2011 and 2012, despite some underperforming areas and retail price increases.
The newest flavors of 5 gum, RPM, offer a “unique sensory experience,” Wrigley says. RPM comes in two types: an energizing fruit flavor and a relaxing mint flavor.
Orbit gum is letting its fans express their creative side in a project aimed at crowd-sourcing pack designs. Wrigley’s Orbit gum recently launched Spotlight Series Facebook application, the company says.
It was 100 years ago that Wrigley started out in a small London office, with an investment of just £2,000. Now, the company sells 725 million packs of gum each
It sounds like a product Willy Wonka would make, except without the blue side effects. Extra Gum is expanding its lines of Dessert Delights with three new flavors - Bananas
Dushan “Duke” Petrovich Martin Radvan The president of Chicago-based Wrigley is stepping down and will be replaced by a current Mars Inc., executive. Dushan “Duke” Petrovich, 57, is slated to