Gum sales began to rebound earlier this summer as mask mandates and other restrictions were lifted. Gum manufacturers hope this, along with product innovation, will draw consumers back to the category.
Awards recognize innovative candy and snack products introduced over the last two years.
June 22, 2021
Presented before the Sweets & Snacks Expo, these awards recognize the most innovative candy and snack products introduced to the market over the past two years.
Ford Gum says its Big League Chew products continue to perform well despite the difficulty the gum category has experienced since the start of the COVID-19 pandemic.
Participants can win an all-expense paid trip to the National Baseball Hall of Fame.
June 14, 2021
Between June 14 and July 25, fans will have a chance to win an all-expense paid trip to the National Baseball Hall of Fame in Cooperstown, NY, and $50,000 to support their hometown youth baseball or softball program.
Campaign features PSAs from celebrities from the ‘80s, ‘90s.
June 2, 2021
Aiming to support fathers around the world who rely on the Dad joke to get a reaction from their kids, the brand has launched a series of comical PSAs to tell people it’s OK to Dad joke.