With holiday gatherings expected to make a comeback this year, the campaign's seasonal ad spots aim to dial into those interesting, yet comical, moments often seen and experienced when home for the holidays.
Each sweater features a built-in dial gum dispenser.
November 10, 2021
Playfully crafted with a variety of conversation starters, the Orbit Smooching Sweater was designed for the anticipated return of in-person ugly sweater parties and holiday gatherings.
Gum sales began to rebound earlier this summer as mask mandates and other restrictions were lifted. Gum manufacturers hope this, along with product innovation, will draw consumers back to the category.
Awards recognize innovative candy and snack products introduced over the last two years.
June 22, 2021
Presented before the Sweets & Snacks Expo, these awards recognize the most innovative candy and snack products introduced to the market over the past two years.
Ford Gum says its Big League Chew products continue to perform well despite the difficulty the gum category has experienced since the start of the COVID-19 pandemic.