Wellness Natural, Inc., B Corp-certified makers of SimplyProtein plant-powered protein snacks, announced that veteran food and nutrition executive Linda Zink has joined the company as president and chief commercial officer. In the newly created position, Zink will leverage her deep understanding of consumer and market trends to cultivate category insights and lead product innovation that shapes portfolio strategy and grows its presence across North America.
Zink joins Wellness Natural, Inc. from Simply Good Foods USA, most recently serving as chief growth officer, where she delivered consistently strong business results on both the Quest and Atkins brands. She has also held key roles at White Wave Foods, Clorox, and Kellogg’s.