SimplyProtein's parent company Wellness Natural, Inc. announced that veteran food and nutrition executive Linda Zink has joined the company as president and chief commercial officer.
SimplyProtein Crispy Bars first entered 50 regional Costco warehouses in January 2022 and this national expansion brings distribution to over 600 warehouses nationwide.
Plant-based snack brand expands product portfolio with launch of Kids Bars in the U.S. in Spring 2021
December 16, 2020
Wellness Natural, Inc., a newly-created natural plant-based natural foods company headquartered in Toronto, Canada, with operations in both U.S. and Canada, is pleased to announce their new corporate strategy following the acquisition of SimplyProtein to continue to propel the nutrition-based snack brand in the U.S. and Canada.
The SimplyProtein brand of clean protein snacks has kicked off 2019 with a nationwide sampling initiative of the brand’s Crispy Bars, Baked Bars and Crunchy Bites.