PepsiCo will be debuting new flavor innovations from Cheetos, Doritos, Quaker, and Lay's.

Products range from a Fritos x Twisters partnership, to a Claussen x Baked by Melissa pickle cupcakes collaboration, to Cheetos Pretzel Bites from Pretzelmaker.

Made with a dusting of Cheetos’ Cheetle, the new Pretzelmaker Cheetos Pretzel Bites, fresh-baked and hand-rolled daily, will be available for a limited time only, now through Sept. 29. 

The brand is kicking off a nationwide search for the next Deja tu Huella Ambassador to uplift and inspire the Hispanic community.

This week's Friday Five includes Cheetos' "Other Hand" ad campaign, Blue Man Group's cameo at Pinkbox Doughnuts, the results of Kellanova's 2024 Late Night Snacking survey, and more.

Frito-Lay's Flamin’ Hot portfolio, encompassing 25 unique products, is coming together as an official brand and stepping out with a fierce new look.  

This week's Fun Friday includes two fashion collections, from Peeps and Cheetos, the return of Cadbury's Bunny Tryouts, and more.

The snack brand teams up with Texans quarterback CJ Stroud to host a Super Bowl party for one lucky fan in Las Vegas.

NFL veterans Rob Gronkowski, Marshawn Lynch, and Troy Polamalu appear in the spot.

In this week's Fun Friday, we bring to you: snack- and bakery-themed merchandise.