Frito-Lay brands releasing new holiday snacks include Cheetos, Smartfood, Quaker, Cap'n Crunch, and Rold Gold.

For the first time, pretzels will be covered in the brand's orange Cheetle dust in Cheddar and Flamin' Hot flavors.

Just in time for the holiday, PepsiCo Foods North America is releasing an assortment of limited-edition Halloween-themed products.

Frito-Lay, aka its parent company, PepsiCo, has revealed a lineup of new products at this year's NACS show.

The new snack rivals the heat index of other Flamin' Hot Cheetos with the added burn, smoky flavor, and hint of sweetness that can only come from one of the world’s spiciest peppers.

The picks among the products include cookies, doughnuts, bars, and other interesting item innovations.

The Flamin’ Hot chip delivers an intense burst of flavor with chili peppers, garlic, ginger, and citrus for fans who desire a snack with more than just heat.  

Frito-Lay Minis brings variety to snack canisters with new mini sizes of fan-favorite Frito-Lay snacks.

PepsiCo returned to the NACS Show to demonstrate how its product innovations, portfolio, data capabilities, and commitment to social responsibility come together to fuel customer growth.

The brand is debuting new flavors and also bringing back a fan favorite, Fritos BBQ.