Sure, times have been rough in the past several years. However, despite that fact—or perhaps, thanks to consumers looking to relieve stress through sweet treats, because of it—numbers in various categories of bakery desserts have largely given producers reasons to celebrate.
The snack cakes and loaves sector showed great promise over the last 12 months, presumably because consumers are now out and about more, and they want individual servings or on-the-go bakery snacks to fit their busy lifestyles.
One clear message from shopper behavior during the COVID-19 pandemic era is the "essential" nature of baked goods. In a crisis, the industry provides sustenance, nutrition, and yes, comfort.