Brand to give away rings to five fans starting February 9.
February 8, 2023
The portfolio of brands is debuting a one-of-a-kind collection of five Super Bowl-inspired rings that each tout one legendary snack: Cheetos, Doritos, Lay’s, Ruffles, and Tostitos.
Diners can order online or through food delivery partners such as DoorDash.
December 14, 2022
The brand’s pilot ghost kitchen menu offers globally inspired, elevated eats delivered straight to consumers’ doors when they want it most—late at night.
Other snack factors included sweet, salty, and filling.
December 8, 2022
Frito-Lay U.S. Trend Index polled consumers on their snacking preferences and found that more than 70% of snackers would reach for a food with a crunch when considering their perfect snack.
Brand launches online fan experience for consumers to win soccer-inspired merchandise, prizes.
October 19, 2022
Frito-Lay celebrates soccer fans with limited-time Lay’s Abobadas, Lay’s Bacon Wrapped Jalapeño Popper, and Lay’s Wavy Carnitas Street Tacos varieties inspired by FIFA World Cup teams, and the launch of the Pass the Ball Challenge.
Brand introduces new Doritos, Cheetos, Minis flavors.
October 10, 2022
PepsiCo returned to the NACS Show to demonstrate how its product innovations, portfolio, data capabilities, and commitment to social responsibility come together to fuel customer growth.