Lay's continues to celebrate soccer by tapping "Chip Shot" Legend Lionel Messi for a new commercial, a consumer sweepstakes, and limited-edition commemorative Lay's packaging.

This year marks 20 years of MTN DEW's Baja Blast and to celebrate the "Bajaversary," Frito-Lay's Doritos brand has teamed up with MTN DEW to add Doritos Baja Fiery Mango to its lineup.

This week's Fun Friday includes Velveeta's new hair dye, a scholarship for HBCU students by Sour Patch Kids, Planters searching for its next "Peanutters" class, "Pizza for Procrastinators," and more.

The heliocentric brand will give away an exclusive flavor during the 4 minute and 27 second eclipse and share messages from the sun in wheat fields along the eclipse's path.

Lay’s Kettle Cooked Lime & Cracked Pepper flavored chips can be found nationwide, while the other three varieties are available regionally in the areas that inspired their flavor.

This week's Fun Friday includes the best and worst Easter candy, PopCorners new speakeasy-themed commercial with actor Don Cheadle, and more.

Frito-Lay's Flamin’ Hot portfolio, encompassing 25 unique products, is coming together as an official brand and stepping out with a fierce new look.  

Rold Gold Waffles, with a lattie shape, is the brand's newest offering.

The snack brand also is launching Barbie-fied bags to honor Women’s History Month.

Havoc's new lineup includes Fiery Lime Flavored Rolled Tortilla Chips, Smoky Nacho Twisted Corn Chips, and Bulgogi Blaze Flavored Potato Chips.