Reese's brand has released Milk Chocolate Peanut Butter Skeletons with colorful skeleton designs on the outside and chocolate and peanut butter on the inside.

Insomnia Cookies has launched its fall collection, which includes limited-edition Halloween candy-centric cookies in collaboration with Reese's.

Now that the pandemic is receding, the snack bar category has been increasing in sales. That makes sense; people are on the go more often than before (back to the office, taking road trips, etc.), and a snack bar fits the bill when consumers want a quick and/or healthy snack to stash in a purse or glove compartment.

This year's lineup includes classic favorites, the first-ever Hershey's Hot Chocolate Bombs, and imprinted Hershey's Milk Chocolate Holiday Bars.

Hershey’s Halloween Props Milk Chocolate Bars feature six different images imprinted on the bars.

PEOPLE had more than 150 testers try nearly 1,300 grocery store products to narrow them down to one winner in 65 categories.

Reese's is bringing the Reese's Stuff Your Cup experience to New York City's Times Square, offering a customizable, one-pound Reese's Peanut Butter Cup.

Hershey's is teaming up with Pandora to create custom #SmoresLife mixtapes for fans to listen to while making s'mores.

Streetwear brand Sprayground is teaming up with the Hershey's brand on a crossover designed to delight those with a sweet tooth and an eye for fashion.

The annual Best Brands Rankings are calculated using data collected from speaking to thousands of American consumers every day for the brand tracking and measurement tool – YouGov BrandIndex.