Madeline Bills, cocoa innovation manager, ofi, offers some insight into the sweet treats and the trends that are predicted to be popular during Valentine's Day this year.

Consumers are predicted to spend a whopping $25.8 billion on Valentine's Day confections this year.

The 167-year-old company is approaching its 60th year of ownership by the Nelson family, and Robert A. Nelson, who recently received Candy Industry's 75th Kettle Award, has been part of its leadership for three decades.

Divided into three categories, we asked our readers to decide which products previously featured on CandyIndustry.com represented the best of the best for Valentine's Day.

Divided into three categories, our readers can decide which products previously featured on CandyIndustry.com represent the best of the best for the Valentine’s Day season.

Candy Industry recently spoke with John Galloway, CM&IO and interim president of the Americas, GODIVA, about how its retail strategy influenced its approach to Valentine’s Day, its activation in New York City, and its expectations for the season.

Numerator says consumers indicate a willingness to return to pre-pandemic behaviors across celebration plans, gifting categories and shopping methods.

“Valentine’s Day is positioned at the nexus of two powerful trends defining the confectionery category right now. Consumers are sharing chocolate and candy more frequently, and shoppers are increasingly looking for little moments to treat themselves," said NCA's John Downs.

HARIBO has launched three new products for Valentine’s Day, joining returning seasonal favorites.

American Licorice is encouraging fans to think outside the box (of chocolate) this Valentine's Day with sweet new seasonal launches.