Audio from 14-year-old Starburst ad has taken TikTok by storm.
September 30, 2021
Mars Wrigley's Starburst brand is releasing official "Little Lad'' Halloween costumes in celebration of its 14-year-old, now-viral Starburst Berries & Creme advertisement.
Test detects CSSD in asymptomatic trees in less than an hour.
September 27, 2021
Built on SwissDeCode's DNAFoil proprietary technology, and incorporating underlying research from Mars Wrigley, the new solution enables field personnel to quickly test cocoa trees.
Calendars encourage fans to embrace self-love through 30 days of challenges.
September 22, 2021
Mars Wrigley’s Starburstbrand is releasing limited-edition All Pink #DoYou Challenge calendars that focus on embracing self-love through activities that engage the mind, body and soul.
Company aims to expand into new food, beverage, merchandise categories.
August 25, 2021
Brand Central will extend the Mars Wrigley brand portfolio across food and beverage categories, merchandise partnerships, and collaborations with leading lifestyle brands.
Gum sales began to rebound earlier this summer as mask mandates and other restrictions were lifted. Gum manufacturers hope this, along with product innovation, will draw consumers back to the category.
Brand aims to “protect” gummy animals, including bears, worms and fish.
July 14, 2021
Mars Wrigley's Skittles brand will unveil the first "Gummi Sanctuary," which will playfully provide refuge to all gummy animals and help keep them from ending up in a candy bowl — or worse.