Study of 1,004 U.S. adults conducted by KRC Research.
November 11, 2022
Extrasurveyed adults spanning Gen Z to Boomers, exposing the most awkward holiday moments with a consumer call-to-action of "Chew It Before You Do It."
Tim LeBel, chief Halloween officer, recently spoke to Candy Industry about the partnership, the inspiration behind some of its spooky sweets, and what Mars Wrigley expects for the holiday.
Company reached 58K women in cocoa farming communities.
September 23, 2022
Mars Wrigley has published its Cocoa for Generations progress report, detailing the company’s advancement toward an inclusive, sustainable and traceable cocoa supply chain.
Candy manufacturers have offered more products containing 200 calories or fewer and with front-of-pack calorie labels, as outlined in a new report from Partnership for a Healthier America and the NCA.
Throughout the NFL season, brand will spotlight some rookie mistake submissions.
September 6, 2022
The Snickers brand is bringing back the Snickers Rookie Mistake of the Year program, rewarding fans for sharing hilarious and relatable rookie mistakes.
Brand aims to capture Gen Z's attention with TikTok contest.
September 6, 2022
"Ask the Universe," the brand’s new campaign developed in partnership with DDB, is inspired by the age-old question that Starburst fans often wonder: “How do they make Starburst taste so juicy?”