Reese's thinks big with new Jumbo Cup "Treat yourself, Reese's fans. We won't judge," says brand. Liz Parker Kuhn June 4, 2024 The Jumbo Cup is equivalent to four Reese's King Size Cups in one (aka one full king-sized pack).Read More
Hershey introduces new products, retail capabilities The company debuted new varieties of its brands at the Sweets & Snacks Expo. Liz Parker Kuhn May 16, 2024 The company introduced new confectionery and snack products at Sweets & Snacks Expo this week, plus new AR and image recognition technology.Read More
Reese's Puffs releases new Dragon Ball Z cereal Fans can find the cereal on the brand's website and in stores on May 9. Liz Parker Kuhn May 8, 2024 Consumers can tilt the box from side to side to see Goku go Super Saiyan for Reese's Puffs cereal. Read More
Reese's introduces Reese's Medals to celebrate Team USA Reese's Medals is the brand's first-ever summer seasonal shape. Liz Parker Kuhn April 19, 2024 Reese's Medals, the brand's newest innovation, celebrates Team USA ahead of the Olympic and Paralympic Games in Paris this year.Read More
General Mills announces returning and new snacks for spring The lineup includes products from Pillsbury, Annie's, Betty Crocker, Funfetti, and more. Liz Parker Kuhn March 14, 2024 General Mills recently released its full list of new and returning spring products, including new Betty Crocker x Reese's baking mixes. Read More
Hershey debuts Reese's Peanut Butter Mini Eggs Unwrapped The company also launched other chocolates in spring flavors. Liz Parker Kuhn February 27, 2024 Hershey is introducing Reese's Peanut Butter Mini Eggs Unwrapped, a poppable sensation that adds a touch of innovation to Easter traditions.Read More
Fun Friday Super Bowl/V-day edition: Big Game ads, snack impact, 'Love lost, DUMPlings found' Been dumped recently? Free dumplings from P.F. Chang's could be in your future. Liz Parker Kuhn February 9, 2024 This week's Fun Friday includes some Super Bowl snack stats, plus news from Pringles, Nerds, and more.Read More
Reese's returns to the Big Game with new ad spot The brand can be found in over 80% of American households in the past three years. Liz Parker Kuhn January 8, 2024 The last and only time Reese's brand aired an ad during the Big Game was in 2020 to announce Reese's Take 5 bar. Read More
Nothing Bundt Cakes, Reeses partner on peanut butter indulgence The new flavor will be available January 8 through February 25. Liz Parker Kuhn January 5, 2024 New limited-time flavor features Bundt Cake topped with Reese's Peanut Butter Sauce.Read More
Reese's launches first-ever Reese's Caramel Big Cup Reese's Perfects Perfection with the First-Ever Reese's Caramel Big Cup Liz Parker Kuhn November 9, 2023 The Reese's brand is adding a gooey layer of caramel to the peanut butter cup in a Big Cup format for the first time ever. Read More