Launch marked by Reese’s two-day Swap Shop in New York City.
March 27, 2019
The Reese’s brand is asking fans which part of Reese’s Peanut Butter Cups they like the best — the peanut butter or the chocolate — but fans won’t miss out on either.
Candy will break the Earth’s atmosphere with help from high-altitude balloon.
January 22, 2019
Hershey Canada Inc. hopes its newest twist on Reese’s Pieces will have a reception that’s out of this world — literally. Taking off from the Mojave Desert in California, Reese's Pieces Peanut Candy will go beyond the Earth's atmosphere Jan. 26.
Capitalizing on its popularity during Halloween, Reese’s brand will install a candy exchange machine today in Washington Square Park on Fifth Avenue in New York City.
The Hershey Co. unveiled its latest confectionery category leadership and shopper-driven merchandising solutions at the 2018 National Association of Convenience Stores (NACS) Show.