As part of an unconventional partnership, Pop-Tarts teams up with filmmakers to release a comedic Digital Short written by and starring Jerry Seinfeld, plus limited-edition "Trat-Pops" boxes inspired by the film and multiple in-store and online activations across the country.
The chip will make its theatrical movie debut in The Garfield Movie in May, and is celebrating with a limited-edition Garfield-themed bag, a larger-than-life mural, and more.
Tom Felton, actor from the Harry Potter film series, is teaming up with Kinder Joy to introduce fans and families to the new Harry Potter toy collection.
CandyRific, in partnership with Universal Products & Experiences, is launching three new character candy novelties inspired by Illumination’s global phenomenon, the Minions.
As the exclusive salty snack partner of the movie, Hippeas is offering a special limited-edition six-pack of 0.8-oz. sized bags in Vegan White Cheddar flavor.