Panera Bread refreshes grocery packaging, expands suite of products

New products include baguettes, bagels, English muffins, cheese crisps.

Panera offers a diverse range of grocery products, including bakery-cafe favorites across categories including artisan bread, sliced bread, and bagels. Courtesy of: Panera

Panera Bread has announced a suite of new, elevated packaging for its line of grocery products, along with the launch of several new additions to its portfolio. Panera offers a diverse range of grocery products, including bakery-cafe favorites, across categories including refrigerated soup, mac & cheese, dressing, artisan bread, sliced bread, and bagels.

Panera’s new packaging for its grocery products has been energized with the most updated Panera brand elements and features a more prominent logo, the use of Panera’s iconic green to help shoppers identify and find the brand, as well as updated photography that communicates the quality of the products. The new packaging, designed by LAM Design, and signature Panera products at grocery are featured in the retail brand’s new fall campaign developed and executed by Advantage United Commerce. The campaign, titled ‘Pairs Well With,’ is designed to place Panera grocery items at the center of important family moments.

Panera’s line of grocery products has strategically expanded both nationally and in select regional markets over the past year. New snack and bakery products include:

Garlic Demi Baguette – Adding to Panera’s existing suite of baker-crafted artisan breads, available nationwide.
Bagels – Available in Plain, Everything, and Cinnamon Swirl. Select regions only.
English Muffins – Extending Panera’s early success in breakfast with bagels by introducing hearty, griddle-baked English Muffins. A new category from Panera, available initially at grocers in the Northeast.
Artisan Cheese Crisps – Available in Parmesan, Everything, and Tomato Basil varieties. Select regions only.

“Our mission for Panera’s CPG business is to make craveable Panera products easily accessible wherever consumers shop for groceries,” said Zach Soolman, Panera’s VP and general manager of CPG. “Our new look & feel and exciting product innovations are sure to delight our consumers who can now stock chef-crafted Panera favorites at home, ready to enjoy whenever they want, for any occasion.”

As in Panera bakery-cafes, all Panera grocery items are made with clean ingredients—food that does not contain the artificial preservatives, sweeteners, flavors, and colors from artificial sources set forth on its No-No list. To learn more about Panera products at local grocers, visit PaneraAtHome.com.