Krispy Kreme rereleases Pumpkin Spice collection for fall

Brand kicks off 'pumpkin spice season' one month earlier than its 2021 launch.

Company: Krispy Kreme

Introduced: August 2022

Distribution: National

Product Snapshot: Pumpkin spice season is arriving earlier than ever at Krispy Kreme, including the release of the all-new Pumpkin Spice Latte Swirl Doughnut.

Krispy Kreme is officially kicking off pumpkin spice season Aug. 8—a month earlier than the brand did in 2021. The updated lineup also welcomes the return of several fan favorites: the Pumpkin Spice Original Glazed Doughnut, Pumpkin Spice Original Filled Cheesecake Doughnut, and Pumpkin Spice Cake Doughnut.

“Sure, pumpkin spice is generally associated with fall, but true fans of the flavor will agree that August is close enough! So, we’re pulling fall forward, enabling our guests to indulge and enjoy early with delicious pumpkin spice doughnuts and drinks, including our Pumpkin Spice Latte, which you can get iced or frozen, by the way,” said Dave Skena, global chief brand officer for Krispy Kreme.

Krispy Kreme’s full pumpkin spice lineup is available beginning Aug. 8 at participating shops:

New Pumpkin Spice Latte Swirl Doughnut: A Pumpkin Spice Doughnut dipped in a pumpkin spice/sugar blend and topped with a swirl of vanilla and coffee buttercream.
Pumpkin Spice Original Glazed Doughnut: A classic Original Glazed doughnut with a pumpkin spice twist.
Pumpkin Spice Original Filled Cheesecake Doughnut: A Pumpkin Spice Original Glazed doughnut with creamy cheesecake filing decorated with cheesecake icing.
Pumpkin Spice Cake Doughnut: A perfectly spiced old-fashioned cake doughnut covered in iconic glaze.

For more information on Krispy Kreme’s Pumpkin Spice Collection, click here.

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