Pringles releases Scorchin' Hot Ones chips

Company: Kellogg Company

Introduced: June/July 2022

Distribution: National

Suggested Retail Price: $2.09

Product Snapshot: Hot Ones alert! Pringles has collaborated with Hot Ones, the saucy internet-famous show that puts A-listers in the hot seat. Introducing the new limited-edition Pringles Scorchin’ Hot Ones lineup, which packs the red-hot taste of Hot Ones wing sauce into three blazing crisp flavors:

Pringles Scorchin’ Hot Ones The Classic Hot Sauce: The timeless hot sauce flavor with an extra peppery kick that will keep snackers coming back for more.
Pringles Scorchin’ Hot Ones Los Calientes Rojo: The perfect balance of sweet applewood smoked red jalapeños and tangy habanero for a fiery blaze in every bite.
Pringles Scorchin’ Hot Ones Los Calientes Verde: The punchy, smoky blend of serrano and habanero chiles, sweet fruit. and tart tomatillo packed in one, crispy bite.

"Our partnership with Hot Ones is a match made in spicy heaven, so we're thrilled to collaborate with the show known to test your limits with hot questions and even hotter wing sauce," said Mauricio Jenkins, senior director of marketing for Pringles. "We challenged ourselves to perfectly match the fiery burn of Hot Ones wing sauce to create our spiciest flavors yet. The debut of the Pringles Scorchin' Hot Ones lineup will have fans sweating just like their favorite celeb guests on the show."

No Hot Ones challenge is complete without the notorious Last Dab, an extra dollop of their lineup's hottest sauce on the final wing. While the Last Dab-ified Pringles are not available for purchase, Pringles and Hot Ones are offering four hundred lucky heat-lovers the chance to win a can of Last Dab-ified Pringles with the Show Us Your Hotness Sweepstakes. If fans are looking for fun for the whole family, they can try participating in the Truth or Dab Sweepstakes for a chance to win 1 of 50 Hot Ones Truth or Dab Expansion Packs.

"Since its launch in 2012, the Emmy-nominated Hot Ones continues to be a pop-culture phenomenon. What started as a show seventeen seasons and two billion views ago, has forever redefined the way celebrities connect with their fans and the world at large," said Chris Schonberger, general manager of First We Feast. "This partnership with Pringles will once again satisfy the appetite of our massive fan base of Spice Lords and encourage them to eat the show in a new way."

Be on the lookout for limited-edition Pringles Scorchin' Hot Ones Los Calientes Verde at retailers nationwide beginning this June, Pringles Scorchin' Hot Ones Los Calientes Rojo at Walmart stores beginning this June, and limited-edition Pringles Scorchin' Hot Ones The Classic Hot Sauce available at Circle K beginning this July, while supplies last.

Fans can also get a sneak peek of the collection at the International Foodservice Editorial Council Bubble Party (5/23), Sweets & Snacks Expo (5/24-5/26), and ComplexLand Immersive Virtual Pop Culture Festival (5/25-5/27).

Kellogg is on the current Snack Food & Wholesale Bakery “Top 50 Snack & Bakery Companies” list. Click here to view the current “Top 50” rankings.

This webinar will examine variables factoring into nutritionally improved candy sales, including ingredients, label claims, and alternative sugars. Better-for-you options remain top of mind for consumers who are searching for indulgences, but in a healthier format.