Doritos and Stranger Things debut limited-edition 3D Crunch Flavor

The flavor will debut ahead of the first-ever 'Live from the Upside Down' concert.

Company: Frito-Lay

Introduced: May 2022

Distribution: National

Suggested Retail Price: $2.19 (2.5-oz. bag), $4.79 (6-oz. bag)

Product Snapshot: Hold onto your cassette tapes because the highly anticipated Stranger Things 4 premiere is this month and Doritos is releasing a new limited-time flavor, Doritos 3D Crunch Three Cheese—chips literally featuring another dimension. Doritos 3D Crunch Three Cheese brings together cheddar, Monterey jack, and parmesan cheese with a three-dimensional crunch that’s bursting with flavor. This release is just in time for the first-ever “Live From The Upside Down” virtual concert featuring Charli XCX and ‘80s music legends on June 23.

The concert’s can’t-miss lineup features legendary ‘80s headliners The Go-Go’s (“We Got the Beat” and “Our Lips are Sealed”), Corey Hart (“Sunglasses at Night” and “Never Surrender”), and Soft Cell (“Tainted Love”). Decade-defying pop star Charli XCX will also take the stage to perform a surprise collaboration with one of the ‘80s bands.

Doritos will be the only way into the concert, so fans can pick up a bag of Doritos or Doritos 3D Crunch featuring the limited-time Stranger Things packaging while they’re on store shelves or visit Doritos.com/StrangerThings to reserve their ticket. There, they can also get their hands on “Live From The Upside Down” concert merch including t-shirts, bags. and posters.

This exclusive webinar will cover confectionery trends and industry challenges, such as sustainability and low contaminant levels, and how producers can benefit from using certain ingredients in their products.