Limited-edition Easter Cookie Dough from Pillsbury

Company: General Mills

Introduced: March 2022

Distribution: National

Suggested Retail Price: Three for $8.00

Product Snapshot: With spring just around the corner, Pillsbury is bringing back three beloved cookie dough varieties that are rolling out on shelves now.

The new varieties each include 20 pre-cut cookies. Flavors include:

Bunny Shape Sugar Cookie Dough - Celebrate the changing seasons with these beloved Pillsbury Shape Sugar Cookies. Each cutout features a pink bunny, a classic symbol of the Easter holiday and spring season.
Chick Shape Sugar Cookie Dough - Embrace the Easter holiday with these beloved Pillsbury Shape Sugar Cookies that feature a classic symbol of the spring season, a yellow baby chick.
Egg Shape Cutout Cookie Dough - No mixing or measuring required to achieve the perfect Easter Egg Cookie Cutout from Pillsbury. Inspiring creativity in the kitchen, these cookies can be savored as they are, or decorated with your favorite icing and sprinkles.

All three of the varieties are safe to eat raw, and consumers can enjoy the treats straight from the package or baked in the oven. SRP is three packages for $8.00.

This webinar will examine variables factoring into nutritionally improved candy sales, including ingredients, label claims, and alternative sugars. Better-for-you options remain top of mind for consumers who are searching for indulgences, but in a healthier format.