Spudsy upcycled sweet potato fries

Company: Spudsy

Introduced: January 2022

Distribution: National

Suggested Retail Price: $3.99

Product Snapshot: Spudsy, the brand known for creating crunchy, tasty, plant-based snacks with upcycled sweet potatoes, is bringing its latest innovation, Sweet Potato Fries, to Whole Foods Market’s salty snack aisle in January 2022.

This announcement comes shortly after Spudsy’s latest round of funding with KarpReilly and Stage 1 Fund which has allowed them to ramp up production and increase their offerings at the premier grocer. As a result of their product expansion into Whole Foods Market stores, Spudsy will be able to extend their goal of saving imperfect sweet potatoes in 2022. With this being their second product line available at the retailer, Spudsy is giving shoppers more ways than ever to #SaveTheSpud.

“Whole Foods Market is an ideal retail relationship to have our flavorful, better-for-you snacks available at,” said Ashley Rogers, CEO of Spudsy. “Consumers go to Whole Foods Market to find offerings that are delicious, quality and innovative and having our line of product expand at this store is an exciting next step for our brand.”

“Whole Foods Market shoppers are looking for products and brands that are unique and innovative which is why we have decided to carry Spudsy’s take on fries in our 2022 lineup of salty snacks,” said Adam Pickard, senior global category merchant at Whole Foods Market.

What started as imperfect, ugly sweet potatoes normally deemed food waste, are now tasty, savory snacks that the whole family can enjoy. Each fry is made with the brand’s signature sweet potato flour which is created from sweet potatoes that typically end up in landfills due to minor ‘flaws’ like shape, size, and color. This line is vegan, non-GMO, gluten-free, and grain-free and comes in two flavors: Hot Fry, and Vegan Ranch.

Spudsy’s new Sweet Potato Fries will be available Whole Foods Market stores nationwide. For more information on Spudsy, visit www.spudsy.com, or follow the brand’s journey to #savethespud, on Instagram @spudsyfoods.

This webinar will examine variables factoring into nutritionally improved candy sales, including ingredients, label claims, and alternative sugars. Better-for-you options remain top of mind for consumers who are searching for indulgences, but in a healthier format.