Pillsbury Lisa Frank Unicorn Shape Sugar Cookie Dough

Company: General Mills

Introduced: December 2021

Distribution: National

Suggested Retail Price: $2.67

Product Snapshot: Beginning in mid-December 2021, limited-edition Pillsbury Lisa Frank Unicorn Shape Sugar Cookie Dough will be available for the first time at retailers nationwide.

Each package of the sugar cookie dough comes with 20 pre-cut cookies that are ready for the oven and safe to eat raw, with the same Pillsbury Shape Sugar Cookie Dough taste fans know and love. This is the first-time consumers can find Lisa Frank’s bright colors and signature whimsical designs within the refrigerated baked goods section. The suggested market retail price is $2.67.

“We are thrilled to partner with Pillsbury to bring The Fantastic World of Lisa Frank to grocery retailers nationwide,” said Forrest Green, head of brand at Lisa Frank. “Our teams created this amazing product to bring generations together and share the infinite joy that defines our everlasting brands.”

This webinar will examine variables factoring into nutritionally improved candy sales, including ingredients, label claims, and alternative sugars. Better-for-you options remain top of mind for consumers who are searching for indulgences, but in a healthier format.