Southern Recipe and Southern Recipe Small Batch pork rinds have announced their thirteenth annual Pork Rind Appreciation Day campaign. The beloved foodie holiday, celebrated on the biggest football day of the year, will again support Coach Ditka’s Gridiron Greats Assistance Fund (GGAF) by recalling the nation’s love of football and making the association between “pigskin and pig skins” as the ultimate pairing. Throughout the campaign, the history and love of football as we know it will be shared by some of Pro Football’s most beloved players who have since left the field and will simultaneously raise awareness and funds for GGAF. This list includes Hall of Fame members Joe Greene, Kenny Houston and Mel Renfro. By playing along, consumers will have a chance to win $5,000, autographed merchandise, pork rinds and more.

Joe Greene, former defensive tackle for the Pittsburgh Steelers, played for 13 years and contributed to four championship teams. Also joining the awareness efforts will be Mel Renfro, former cornerback for the Dallas Cowboys who played in eight championship games and four Super Bowls. The campaign will also be supported by Kenny Houston, who won all-league acclaim with the Oilers in 1969 and 1971 and was either All-Pro or All-NFC with the Redskins every year from 1973 to 1979. Now through Pork Rind Appreciation Day, which falls on the biggest day in football annually—February 13, 2022—fans are invited to participate in The Great Pigskin Spin through a simple “spin it to win it” game at PorkRindAppreciationDay.com.

“We absolutely love celebrating Pork Rind Appreciation Day with Gridiron Greats Assistance Fund each year. For us, it’s a highlight just to be able to help this incredible organization,” says Mark Singleton, vice president of sales and marketing for Rudolph Foods and advisory council member for GGAF. “After the cameras stop focusing on these players, their lives still carry on. However, they typically suffer physically, mentally and emotionally from the consequences of harsh play. This is an important way we’re able to give back.”

GGAF is an organization close to the hearts of many involved in the lives of football players after they leave the limelight. They often struggle with health insurance, retirement programs and medical expenses. GGAF works diligently to help those in need, the forgotten players who no longer have the attention and support they once possessed but desperately need. In an extraordinary effort each year, Southern Recipe works to raise unprecedented awareness through a campaign America can get behind: Pork Rind Appreciation Day.