BFree first-ever Avocado Wraps

Gluten-free company launches new variety to popular 'free-from' product line.

Company: BFree Foods

Introduced: June 2021

Distribution: National

Suggested Retail Price: $5.99

Product Snapshot: BFree Foods recently rolled out Avocado Wraps, now available in the deli section at Publix grocery stores across the Southeastern U.S. The first of its kind in the U.S. market, the Avocado Wraps are light, super-soft and flavorful and perfect for all kinds of healthy fillings and toppings. Since its brand launch in 2011, BFree has been on a mission to offer a wide variety of free-from baked goods, and the Avocado Wraps are the latest addition to its popular lineup of versatile celiac and vegan-friendly products.

Made from avocados, BFree's Avocado Wraps are high in fiber, provide a natural source of protein, calcium and amino acids, and are completely gluten- and dairy-free. At only 100 calories per wrap and without any refined sugar, they are a nutritious option that doesn't sacrifice taste or quality.

"Today's consumers want healthy food that also tastes great," says Chloe Twomey, advertising and promotions manager at BFree Foods. "We're so proud to be the first brand bringing avocado-based wraps to the table, especially with a partner like Publix. They're unlike anything else on the market, and we know our customers will have fun creating meals and snacks with them."

Each package contains five Avocado Wraps and has an SRP of $5.99.