Herbalife Nutrition Protein Baked Goods Mix

Herbalife Nutrition enters baked goods category, allowing consumers a new way to make high-protein goods.

Herbalife protein mix for baking — courtesy of: Herbalife

Company: Herbalife Nutrition

Introduced: January 2021

Distribution: National

Suggested Retail Price: $52.55

Product Snapshot: Herbalife Nutrition (NYSE: HLF), a premier global nutrition company, has launched Protein Baked Goods Mix, officially entering the baked goods category. Specially formulated to be combined with Formula 1 Healthy Meal Nutritional Shake Mix, consumers can now make high-protein and nutritious muffins, waffles, donuts and pancakes offering a new way to consume protein throughout the day to help satisfy hunger and keep weight-management goals on track.

“Daypart offerings have been increasingly growing, and we are excited to enter this space with the introduction of the Protein Baked Goods Mix, a nutritious and convenient way to increase consumers’ protein intake at any time of the day,” said Ibi Montesino, senior vice president, managing director, North America.

Breakfast, once considered the most important meal of the day, is no longer the case, as consumers' consumption habits have shifted in recent years. According to research, half (46 percent) of consumers enjoy eating breakfast foods at non-traditional times, especially at dinner (56 percent). The popularity of breakfast foods may be tied to increasing protein-rich options and snacking occasions among millennial consumers.

“We are committed to developing products to help consumers stay on track with their healthy lifestyle goals while offering healthy options like our Protein Baked Goods Mix, packed with protein and key nutrients to help satisfy people’s tastes while adding variety to their meals,” said Dr. Kent Bradley, Chief Health and Nutrition Officer, Herbalife Nutrition.

When combined with any flavor of Formula 1, Protein Baked Goods Mix makes a nutrient-dense muffin that is gluten-free, low glycemic, suitable for vegetarians and people with diabetes, and contains:

24 grams of high-quality protein
21 vitamins and minerals
190 calories
5 grams of fiber
No artificial sweeteners

To make a protein muffin, combine Protein Baked Goods Mix with any Formula 1 Meal Replacement shake flavor in a mug, add water and microwave for 3 minutes. No eggs, no milk needed.

For more baked goods recipes using Protein Baked Goods Mix, including pancakes and waffles, visit Herbalife.com/recipes.