RW Garcia introduces two organic cracker varieties

Better-for-you snack brand expands organic line with new Kale and Everything flavors

Company: RW Garcia

Introduced: October 2020

Distribution: National

Suggested Retail Price: $3.99

Product Snapshot: RW Garcia, a family-owned national brand of better-for-you snacks, has added two new organic cracker varieties, Organic Kale and Organic Everything, to its popular organic cracker line this fall.

The new crackers, which are now available exclusively at Sprouts stores nationwide for $3.99, are made with simple, wholesome, organic ingredients. Organic Kale is made with stone ground white corn, kale, flaxseed, chia seed and black sesame seed. Organic Everything also features stone ground corn, plus poppy and sesame seeds, onion, garlic and sea salt.

“Kale is a sought-after ingredient for those who want better-for-you options, and Everything is a real treat for those who are gluten-free, since the flavor profile is usually only found on bagels, bread and conventional crackers,” said RW Garcia vice president of marketing Genelle Chetcuti, daughter of co-founders Robert and Margaret Garcia. “Just as foot traffic rebounds in major grocery chains, our Organic Kale and Organic Everything crackers will be available to offer clean eaters a new snack that aligns with their lifestyle yet doesn’t sacrifice on great flavor and crunch.”

Organic Kale and Organic Everything expand RW Garcia’s organic cracker line to five varieties, joining Sweet Beet, Sweet Potato and Lentil with Turmeric. Earlier this year, RW Garcia also released a new flavor of tortilla chips: Avocado & Lime MixtBag, bringing the strong 2020 avocado trend to the snack category.

Like all RW Garcia snacks, the new organic cracker varieties and Avocado & Lime MixtBag tortillas chips are Non-GMO Project verified, certified gluten-free, cholesterol-free, kosher and contain no trans fats.

Complete product line information is available at www.RWGarcia.com.