Takis Hot Nuts

Fan-favorite Takis brand brings its explosive flavor to snack nut category

Company: Grupo Bimbo

Introduced: October 2020

Distribution: National

Product Snapshot: The Takis brand known for the iconic spicy rolled tortilla chip with its intensely good flavor, has announced an exciting new addition to its snack portfolio: Takis Hot Nuts. The daring taste that Takis snacks fans know and love is now expanding to the snack nuts category as Takis breaks out of its shell with three new varieties.

2020 has been an exciting year for Takis, with explosive double-digit growth for the brand. Takis kicked off the year with a dynamic campaign featuring a celebrity that lives and breathes intensity—WWE Superstar, John Cena. That intensity and passion for the famous Takis rolled snack has carried through to today with the launch of Takis Hot Nuts, a unique snack featuring double crunch technology that brings Takis signature spicy intensity to each peanut-filled bite. Perfect for on-the-go snacking, fans can enjoy Takis® Hot Nuts in three unique varieties:

Fuego: Takis signature hot chili pepper and lime variety! The heat is on with this fiery, crunchy snack – each bite is like eating fire
Flare: The perfect savory snack with just a spark of heat, this chili pepper lime variety provides the right amount of spice with every bite
Smokin' Lime: Smoky chipotle flavoring meets a hint of lime for an intensely tasty snack

"The opportunity to once again disrupt the market of salty snacks by bringing Takis unmatched intensity and flavor to the snack nuts category is something we could not pass up," said Sandra Peregrina, marketing manager for Takis snacks. "We know Takis brings excitement through intensity for our fans looking for an explosion of flavor, so we're thrilled that our iconic brand can continue to satisfy snacking needs in an entirely new way."

Takis snacks, best known for Fuego, its hot chili pepper & lime flavored variety, is one of the fastest growing brands in the tortilla snacking category. The brand currently offers six intense options to suit every snacking occasion including: Fuego, Nitro, Crunchy Fajitas, Wild, Guacamole and Blue Heat. Fans looking to face the intensity can challenge themselves to the full-on flavor of each variety by looking for Takis snacks in their favorite store or online.

Takis Hot Nuts are available at retailers nationwide. For more information about Takis, visit https://barcel-usa.com.

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