Purely Elizabeth introduces collagen to an oatmeal pouch

Company: Purely Elizabeth

Introduced: July 2020

Distribution: National

Suggested Retail Price: $5.99

Product Snapshot: Purely Elizabeth is bringing the latest wellness obsession—collagen—mainstream with the launch of their Multi-Serve Collagen Protein Oat Pouches!

Founder/CEO Elizabeth Stein has been an innovator in the natural food space for over a decade. She launched their widely popular, single-serve oatmeal cup with collagen last year (the first ever oatmeal w/ collagen). Noticing how many individuals were looking to seamlessly add collagen into their daily routine, Elizabeth decided to bring collagen to the masses with a multi-serve pouch option. Currently, collagen is outpacing overall vitamins, minerals, and supplements sales in conventional retailers with 62 percent vs 32 percent in the last 12 weeks of data compared to 2019.

Further, due to our current climate, individuals are spending more time at home and less time on-the-go. Multi-serve breakfast options are less wasteful, less expensive (six servings for the price of two cups), and perfect for the whole family to enjoy, all week long.

Best prepared just like instant oatmeal – just add water + ready under two minutes
Made with a base of premium superfood ingredients, including organic oats, quinoa, amaranth, flax + chia
Sourced from grass-fed collagen (7g of protein)—collagen offers benefits such as improving skin health, relieving joint pain, promoting heart health, and boosting muscle mass
Certified Gluten-Free in two flavors for a satisfying breakfast or snack—Blueberry Walnut & Vanilla Pecan
Available online at https://purelyelizabeth.com/ and in retailers (Whole Foods Market, Walmart) for $5.99/pouch

This webinar will examine variables factoring into nutritionally improved candy sales, including ingredients, label claims, and alternative sugars. Better-for-you options remain top of mind for consumers who are searching for indulgences, but in a healthier format.