Farmhouse Culture Kraut Krisps

Company: Farmhouse Culture

Introduced: January 2020

Distribution: National

Suggested Retail Price: $3.99

Product Snapshot: FHC made a statement in January 2020 with their relaunch of Kraut Krisps, the only chip with fermented flavor. Previous versions of Kraut Krisps had lab-based probiotics which isn't true to the brand or why consumers grab a bag of salty snacks. Consumers want flavor and nothing screams flavor like sauerkraut. The new Kraut Krisps boast 3oz of sauerkraut baked into every 5oz bag. In fact, sauerkraut is the number one ingredient before it gets cooked down! Grab them today at Kroger, Wegman's, or online with Thrive Market. Also, launching on Amazon after March 1st.

This webinar will examine variables factoring into nutritionally improved candy sales, including ingredients, label claims, and alternative sugars. Better-for-you options remain top of mind for consumers who are searching for indulgences, but in a healthier format.