Simple Mills Veggie Pita Crackers

Company: Simple Mills

Introduced: February 2020

Distribution: National

Suggested Retail Price: $4.99

Product Snapshot: Here’s a first: a clean, dippable, crunchy-like-a-pita-chip cracker featuring veggies as the #1 ingredient to help you boost your veggie intake! Simple Mills’ new whole-food Veggie Pita Crackers are anchored by a unique sweet potato/parsnip/celery root blend that delivers the nutrients of one-third of a serving of sweet potato in just nine crackers. The result is the first veggie-powered, grain-free, gluten-free pita option in the cracker aisle. Available in Himalayan Salt, Mediterranean Herb & Roasted Red Pepper flavors, every crispy bite is:

Simply made with veggies, seeds, cassava flour, tapioca starch, organic sunflower oil, and a flavorful blend of spices and herbs – nothing artificial
Free of added sugar, ‘natural’ flavors, gums and emulsifiers
Non-GMO Project Verified and Certified Gluten-Free
Paleo-friendly, vegan, and made without nuts
Perfect for better-for-you snacking and dipping into your favorite dips and spreads

The new crackers will be available in April at Whole Foods and Fresh Thyme at $4.99 per box (MSRP), joining Simple Mills’ Almond Flour Cracker and Sprouted Seed Cracker collections as well as other nutrient-dense whole-food snacks that span the #1 baking mix, #1 cracker and #3 cookie brand in the natural channel. Check them all out at www.simplemills.com.

This webinar will examine variables factoring into nutritionally improved candy sales, including ingredients, label claims, and alternative sugars. Better-for-you options remain top of mind for consumers who are searching for indulgences, but in a healthier format.