Harvest Snaps holiday flavors

Company: Calbee North America

Introduced: August 2019

Distribution: National

Suggested Retail Price: $2.69

Product Snapshot: Harvest Snaps is bringing back, by popular demand, two limited-edition holiday flavors to its lineup of veggie-first snack crisps: Salted Caramel and Cinnamon Brown Sugar.

Baked (never fried!), these indulgently crunchy, veggie-first snack crisps feature Non-GMO red lentils as the first ingredient and are only 130 calories per serving, making them a deliciously better-for-you alternative to traditional holiday treats. They also pack 6g of plant-based protein and 3g of fiber in every serving, are certified gluten-free, and completely free of artificial flavors, colors, cholesterol, and the common allergens soy, nuts, wheat and eggs.

Ranking first and third respectively in a recent flavor and TURF analysis, here’s how the fun and festive flavors break down:

Salted Caramel: The decadent sweetness of caramel is paired with a sprinkle of savory salt for an irresistible holiday treat that will satisfy any snack craving.
Cinnamon Brown Sugar: Warm cinnamon meets sweet brown sugar in this classic combo that’s sure to warm hearts and stomachs.

As noted by Paul Laubscher, director of marketing with Calbee North America, the parent company behind Harvest Snaps, “Salted caramel and cinnamon sugar are two of the most popular holiday flavors, and when paired with our red lentil snack crisps, the result is a can’t-resist snack that delivers seasonal goodness without the guilt. Merry snacking!”

Sold in festive 3oz bags, Harvest Snaps’ Holiday Snack Crisps are currently available for retailers to order and planned to be in stores this November. All of Harvest Snaps’ packages are part of the TerraCycle recycling program, an initiative led by Calbee North America to help reduce waste and give back to charity. Click here to learn more about how to participate.

This webinar will examine variables factoring into nutritionally improved candy sales, including ingredients, label claims, and alternative sugars. Better-for-you options remain top of mind for consumers who are searching for indulgences, but in a healthier format.