Krispy Kreme Reese's Lovers Original Filled Doughnuts

New Reese’s Lovers Original Filled Doughnuts Krispy Kreme

Company: Krispy Kreme

Introduced: August 2019

Distribution: National

Suggested Retail Price: Varies

Product Snapshot: Peanut butter lovers, chocolate lovers, doughnut lovers: you’re ALL gonna love this! Krispy Kreme and Reese’s Peanut Butter Cups are combining two of their biggest innovations of 2019 to give you “more (and more and more)” of what you love in the form of Krispy Kreme’s new Reese’s Lovers Original Filled Doughnuts.

Available at Krispy Kreme shops for a limited time beginning Monday, Aug. 5, the Reese’s Original Filled Peanut Butter Lovers Doughnut has more peanut butter with chocolate, and the Reese’s Original Filled Chocolate Lovers Doughnut has more chocolate with peanut butter.

Earlier this year, Krispy Kreme created a new way to give doughnut fans more flavors in one bite by filling its iconic Original Glazed Doughnut for the first time, while Reese’s introduced its limited‑time Reese’s Lovers Cups to enable fans to make more room for what they love – chocolate or peanut butter. Now, Krispy Kreme and Reese’s have reunited for an innovation mashup that treats fans to more of what they love: more peanut butter, more chocolate and more doughnuts.

“Our latest co-creation with Reese’s is our best yet! If the technology exists to fill a Krispy Kreme doughnut with Reese’s Peanut Butter Kreme and Chocolate Kreme, then how could we not offer that to America? Well it does. So we are. And it’s amazing,” said Dave Skena, chief marketing officer for Krispy Kreme Doughnut Corporation.

While the new doughnuts are offered by the dozen or individually, Krispy Kreme has also produced a limited-run of a custom two-pack box inspired by the iconic Reese’s two cup pack, enabling fans to purchase two Reese’s Peanut Butter Lovers doughnuts, two Reese’s Chocolate Lovers doughnuts, or one of each.

The Reese’s Original Filled Chocolate Lovers Doughnut is a chocolate Original Glazed doughnut filled with Reese’s Peanut Butter Kreme, dipped in chocolate fudge icing and decorated with a Reese’s peanut butter icing drizzle.

The Reese’s Original Filled Peanut Butter Lovers Doughnut is a chocolate Original Glazed doughnut filled with Chocolate Peanut Butter Kreme, dipped in Reese’s peanut butter icing and decorated with a chocolate icing drizzle.

Looking for a reprint of this article?
From high-res PDFs to custom plaques, order your copy today!

This webinar will examine variables factoring into nutritionally improved candy sales, including ingredients, label claims, and alternative sugars. Better-for-you options remain top of mind for consumers who are searching for indulgences, but in a healthier format.